Reasons for
Fair Information Practices
¨Ensure data collection is fair and subject to law
¨Build consumer confidence
¨Establish stable business environment
¨Reap benefits of new technology while safeguarding key interests
Reasons for Fair Information Practices

Privacy law allocates rights and responsibilities
Ensure fairness and transparency in the collection and use of PII
(e.g. FCRA doesn’t just limit speech in credit reports, but
places obligation to ensure correct and timely,
chance to correct and inspect)
Ensure that PII will be used for its intended purpose
FIPS frame privacy laws in the US and around the world (EU, Canada)

Pointing out the obvious?
Hard to dispute common sense?